Today I picked up the mantle of learning Google AdWords through the Google online learning centre. My goal is to become a Google Adwords Qualified Individual and be a card-carrying PPC (pay-per-click) expert. The way I see it, being an SEO is all well and good but without the search engine marketing skill you aren’t 100% digital ninja material.
My PPC hero in this quest will be my friend and ex-colleague, Gordon Choi. Check out his site if you’re into cool digital stuff.
Even in October 2009 Google’s Susan Moskwa stated:
We’ve been telling people for a long time that they shouldn’t focus on PageRank so much; many site owners seem to think it’s the most important metric for them to track, which is simply not true. We removed it because we felt it was silly to tell people not to think about it, but then to show them the data, implying that they should look at it.
So, yes, it’s pretty to look at and can be used as a tool to market your SEO efforts to the uninformed, but really, there are bigger fish to fry than PageRank such as working on improving your SEO.
Tyler and Cameron Winklevoss (yes…actually) launched a legal battle against Facebook’s Mark Zuckerberg in 2007 claiming that he had stolen the idea for Facebook from them.
Originally they walked off with a cool $65 million settlement.
Now, wanting more, they have renewed the fight and brought a SECOND lawsuit to book against the founder, having reconsidered the settlement amount and finding it to be inadequate. Additionally, they are laying charges of securities fraud against Zuckerberg.
I manage a team of 20 copywriters and it’s been quite an interesting process recruiting and training the good peeps in the fine art of SEO (search engine optimisation). I am by no means a self-proclaimed SEO guru or expert, mind you. What is great about the copy team is that everybody has a ZEAL for SEO – they just seem to love it, as do I.
So what’s important for newbies to get to grips with first?
Well, perhaps some general comments:
SEO is not going to give you instant traffic overnight (at least not ORGANIC search – perhaps PAID search/PPC/Google Adwords)
SEO is NOT rocket surgery – anyone can do basic SEO just as easily as I can mix my metaphors
Newbies should read, and read ALOT, about SEO (some sites listed below)