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Do you want to grow your business? Don’t have an online strategy?

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I’m a digital marketing manager with more than 15 years of experience in tough industries including gaming and insurance. My skills include SEO (search engine optimisation), social media marketing, Google AdWords, affiliate marketing, email marketing and paid social (Facebook and Twitter advertising).



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The Beginner’s Guide to Keyword Research

Keyword research is where all your SEO and SEM (search engine marketing) should begin. The keywords you choose to include in your ad campaign and content strategy must match [...]

Search Theory: Google, you and the searcher

On the face of it, Search Theory is simple: Someone visits a search engine e.g. Google They enter a search query They receive a search result So what's going [...]

A basic background to Google AdWords

AdWords is Google's search engine advertising platform and the reason why Google is a massive global brand. Google AdWords is powerful. It lets you, for example, create an ad [...]

Promote your content – how to share it with the world

I'm sorry to tell you that the world isn't queuing up to come to your website to read your content. It's harsh to hear, I know, but unless you're Oprah [...]

Writing Tip: Branch to the Right

Imagine the sentences you write start with a train locomotive that pulls all the carriages along. This locomotive is the SUBJECT and VERB combination that gives your sentence meaning early on. Everything else in the sentence is pulled along by the “locomotive”. This writing tip helps you write very long sentences clearly and meaningfully.   Example: […]