One thing I really, really like about digital marketing is that it is CONSTANTLY changing. Although true for many industries, it’s particularly so for those of us who have chosen online business as our profession. Google updates their algorithms, sometimes without warning, Facebook does the same, new social media platforms rise, Google Analytics rolls out new features, and so on and so on.
It’s quite impossible to keep up and you’re constantly learning. Which is what I enjoy doing, so if you’re into the geekiness of self-improvement and leveling up, have a look at some of the skills you need to work on and where to learn them:
SEO (search engine optimisation) is the ongoing efforts you make to get more traffic from organic search (unpaid) via search engines. Want targeted traffic from Google without paying for advertising? Learn SEO.
Where to learn SEO:
Social media didn’t exist when I was studying, and yet my full-time day job is now social media. There are thousands of places you can pay money to learn social media, including university-accredited institutions, but if you want to do self-study there are great options below.
Where to learn social media:
Even social media has become a pay-to-play channel, so get ready to whip out your client’s or your own credit card. How do you make sure you get the best return for your hard-earned buck?
Where to learn paid advertising:
If you know how to use words to attract, persuade, convince, inform, entertain and create love from your audience for your brand, products and services – you’re a copywriter.
Where to learn copywriting:
Email is still one of the most effective marketing channels and has been around for decades. Sadly, your carefully crafted email or newsletter will never be read or opened because you don’t know the basics of email marketing. That must change today!
Where to learn email marketing:
Content is a powerful marketing tool and includes all forms of content: text, audio, visual, video, apps, tools and calculators. This is the real of blog posts, whitepapers, ebooks, podcasts, infographics and more. The aim here is to attract links and traffic to your site through good content.
Where to learn content marketing
Measure everything! Another reason why I love digital marketing is that you can measure just about anything, in near-real-time. Whether you’re digging into your web analytics or want to understand your email campaign success, there’s a tool for just about anything.
The key is to gain insight from what you see in the numbers.
Where to learn analytics:
You don’t have to be a coder or developer to succeed at digital marketing, but you do need to understand the basic language so you can work closely with coders and developers.
Conversion and funnel optimisation
Are you leaving money on the table because your hard-earned traffic is not converting? Is there alignment between your ad targeting, ad copy and landing page? You could make a stack more money by simply tweaking your conversion funnel.
Where to learn conversion and funnel optimisation:
Retention and revenue maximisation
This is one area where so many businesses need help – how do you keep your hard-earned customers and make more money from them? It’s much cheaper to retain a customer than to acquire a new one. Are you segmenting your customers and giving love to the 10% who are worth 90% of your business?
Where to learn retention and revenue maximisation:
So what next?
So, this list is by no means exhaustive but certainly a good start if you’re new to online marketing or simply want to polish up on areas you are weak in.
Contact me if you want to find out more about digital marketing and how it can help your business.
Let me know in the comments below what your suggestions are for where to learn digital marketing.