About

Hey there,

I’m Tony Lopes. I’m a digital marketing strategist. I write about stuff I find interesting, and I hope you will too.

So let’s get one thing straight, OK? I haven’t got it all figured out. I’m like you. I’m learning this stuff as I go along, even though I’ve been doing this since 2002. It’s why I love digital – it keeps changing and you have to keep learning.

Anyone who says they’re a digital marketing expert is bullshitting you, because nobody is. This stuff changes too quickly.

I’m really interested in how technology can be used to make a business succeed, because a business is an opportunity for someone to put bread on the table and support their family, to give an opportunity to someone who deserves it and to get by in life.

Technology isn’t this super scary stuff that’s going to take our jobs – technology is what will enable us to be the best we can. Do things smarter, cheaper, more efficiently, better.

I’m not here to help billionaires make more money. Well done, billionaire, you did a great job and you succeeded beyond your wildest expectations. I’m happy for you but I’m not here for you.

I’m here to help the people who are starting their journey or who need help getting things back on track. I want to help you rise up when you fail. And failing at business is OK, it’s part of the experience. Stand up and keep going.

So how exactly can I help?

I know what makes a digital marketing campaign successful. I know how to get good quality leads. I know how increase conversions and how to grow your customer base. I know how to hold on to your customers for longer, and bring back the customers that drifted away. In marketing speak, this stuff is acquisitions, conversion, retention and re-acquisition.

I know this because I’ve been doing it for nearly 20 years and seen a lot of interesting things work. And failed a bunch of times. And tested shit. And kept going when things got tough.

And I damn well know that what works today may not work tomorrow, so you HAVE to keep learning. You just have to. So much changes so quickly.

So, like I said, I don’t know all the things. I am just here to share as much as I can and perhaps I can point you in the right direction and we can both have fun doing it, and learn something new.

If you want to say hello, let’s chat.