I love digital marketing.
I’ve been a digital marketer since 2003. Before that I studied digital marketing at university, when it was barely even a thing. In fact, in those days it had the super cheesy name of “cybermarketing” and yes, you could take it as a major subject.
“Cybermarketing” sounds like something hackers do, furiously typing away on keyboards while navigating security holes in a mainframe, the green glow of the monitor reflecting source code in their mirrored glasses, like characters from William Gibson’s Neuromancer.
But nay, digital marketing is far less glamorous and really requires hours, days, months and years of work.
If you want to become a digital marketer, you’re going to have to work HARD for it..
You’ll spend hours experimenting. You’ll become a lifelong student. You’ll read blog posts, ebooks and watch how-to videos deep into the night. You’ll set up hundreds of campaigns, write tons of content, learn technical skills you never thought you’d have and spend hours working with spreadsheets and data.
The digital marketer mindset
If I had to define the mindset of a digital marketer in one word it would be:
You need to learn how to think critically about a problem and become curious about how to solve it.
You’re going to learn some mad detective skills, I assure you.
Inspector Gadget? Clousseau? Sherlock Holmes?
If you want to get good at something, it requires effort.
Despite all this, and because of this, digital marketing is something I love.
I’ve built a good career as a digital marketer, put two children through private education and bought a house with my partner. I’ve developed skills that are in high demand and I get to answer the questions in meetings that nobody else has a clue about.
It’s a never-ending learning experience and if you want to become a digital marketer, strap yourself in because it’s going to get exciting.